hustle launchpad

How to Feel Confident About Your Product Choices

Hi Reader,

Here's the pattern I see in many budding entrepreneurs - you start off with a clear vision for your business. But as you dive into planning and execution, you slowly lose sight of the big picture and alignment with your original epiphany.

You find yourself pulled in multiple directions based on other people’s opinions or the latest trends. The number of options you can put into your offering bloats to the point where you might as well release a full blown expensive product rather than something you can quickly and cheaply launch and begin iterating on.

Before you know it, you’re straying from your core strengths and values, chasing adjacent opportunities and falling victim to the shiny new toy syndrome. Gradually your original excitement sours into exhaustion and nagging doubt.

Maybe you just weren’t cut out for this after all…

But here’s the truth: the issue isn’t your abilities.

It’s lacking a guiding vision to align your work and decisions, especially amidst the uncertainty that naturally comes with exploring new ventures.

This is where defining your product philosophy helps steer passion projects back on course. Your philosophy captures the essence of who you serve, their needs, and how you uniquely deliver the solution to their pains.

Without clarifying and cementing these fundamental principles upfront, it’s easy to lose sight of your purpose in the daily grind. New paths pull you off course. Well-meaning feedback dilutes your vision and strengths.

Whereas when you stay rooted in a clear product philosophy, you have confidence to filter distractions and work on what really matters.

But how do you ensure alignment between your product building efforts and your design philosophy?

I developed the MVP** Blueprint 👇 to address this very problem. This is the mind map that I have my Hustle Launchpad clients complete before moving on to building their launch offering.

The left side of this mind map is for design guidance, which eliminates chaos and guides the productive output on the right side of the map. Whenever you encounter a product design question on the right, you can always refer to the left side for guidance like a compass.

It allows you to double down on serving your target audience because that’s who you set out to help. It prevents you from drifting into generality and diluting your core purpose, which ultimately lands you in mediocrity - not a great place to be for your passion hustle.

One of our HLP participants wrote down exactly who he was targeting on the left side with guiding questions, which came in handy when he was doing his competitive analysis and design inspiration audit.

Instead of getting swept up in insecurities from how well he saw his competition was doing, he found grounding and reassurance in his originality by aligning his offer with the answers he mapped out on the left side of the map, which made him realize his true differentiation from others.

Not only did this framework cut through his decision paralysis and make him more confident in his offering, it also helped him craft the messaging for his new website and business development pitch.

Everything you do for your business is downstream from your design philosophy. A well-defined philosophy acts like a compass to point your passion project in the right direction when hard questions and decisions arise. It ensures your work stays true to your original vision.

If you need help clarifying new passion hustle's focus, then I invite you to book a call with me in the next few days. It’ll be the best 45 minutes you’ll spend mapping out your next big (ad)venture and gaining some much needed clarity. Just ask anyone who’s ever worked with me.

Alright, have a great week ahead Hustlers. Let’s get it 👊🏼.

**MVP stands for “Minimum Viable Product”. It’s a Silicon Valley term for the product or offering with the minimum number of features you need to provide the value that your customers are seeking.

Centering your design and build efforts around the MVP is critical for staying focused and gaining momentum. That’s how my HLP clients can get their dream businesses up and running in as little as 8 weeks, even if they’ve been struggling with it for years. Determining what to include, and more importantly what to exclude, is a big part of what we do together.

🙌 If you found this week's article helpful, be sure to forward it to a friend who could use the extra insight or kick in the pants to start their new passion hustle.

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