hustle launchpad

The Hidden Dangers of Moving Too Fast

Hi Reader,

It’s exciting when that lightbulb goes off - you’ve finally discovered the perfect business to pursue your passions while escaping the rat race.

The temptation is to move full speed ahead on this dream - start building your website, create social media pages, spread the word to everyone you know.

This is normally a great thing as it overcomes the inertia that stumps most people. Yet often this unchecked acceleration ends in disappointment for busy entrepreneurs when the realities of operating a new business hits. Without proper planning, your golden ticket can easily get derailed by avoidable issues.

For example, maybe you launch a coaching service but get overwhelmed balancing just a few clients on top of your full-time job. Or you spend weeks building the “perfect” online course only to get frustratingly low enrollment. Despite your best intentions and effort, a lack of preparation stalls momentum, forcing you to pivot repeatedly without ever gaining traction.

This cycle of rushing into new initiatives leads to aimless burnout. Your passion project goes from a source of energy to just another dreaded task. Instead of freedom, you now have two jobs colliding. Growing cynicism replaces enthusiasm as yet another promising venture sputters out half-way off the ground.

But it doesn’t have to be this way…

Drawing from the field of System Design, we can install “accelerators” when fast decisive action is required, and “buffers” when methodical and slower planning is needed to feel confident around major decisions.

Therefore, the key here is adding in planning buffers to align your offering, audience and marketing before hitting the gas on building the new venture.

Here are some examples of intentional buffers I built into the Hustle Launchpad program: Visually mapping out your MVP blueprint and gathering feedback from others helps identify gaps in your business model. Outlining your ideal customer persona ensures you appeal to a defined target audience. Drafting pre-launch content builds anticipation and demand ahead of rollout.

These preparation buffers validate you have product-market fit before investing heavily in development and marketing. They minimize roadblocks down the line by front-loading critical planning. The very act of mapping everything out in a blueprint ensures you are visualizing the process and challenges of building and operating your business, not just the final ideal outcome that most people focus on.

This is a much more realistic approach to strategic planning. By methodically completing each of these checkpoints, it not only ensures that you are continuously de-risking the venture as you are clarifying it, you also gain more validation and confidence in your approach.

Soon you will have a proven foundation, or Launchpad, to accelerate into the build phase without second guessing yourself. Execution becomes frictionless and fun rather than frustrating.

Passion businesses thrive off the fuel of focus and momentum. But misaligned efforts sap that precious energy. Steady, step-by-step preparation ensures your passion fuels real progress. You CAN turn your passion into a thriving business even with a packed schedule. It just starts with avoiding the trap of moving too fast without intentional preparation.

If you want to launch your venture confidently without the false starts, I invite you to book a call with me in the next few days. It’ll be the best 45 minutes you’ll spend mapping out your next big (ad)venture and gaining some much needed clarity. Just ask anyone who’s ever worked with me.

Alright, have a great week ahead Hustlers. Let’s get it 👊🏼.

-Sheng

🙌 If you found this week's article helpful, be sure to forward it to a friend who could use the extra insight or kick in the pants to start their new passion hustle.

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